The Smart Insight Community Platform
Make faster, better decisions through continuous access to customer feedback, all from one integrated and innovative insight community platform.
Why My-Take?
My-Take is the smart choice for customer-first organizations looking to integrate VoC through insight community research.
Our advanced platform and team of insight community research experts deliver exceptional insights and support through a wide range of qualitative and quantitative skills, continual learning, and a culture built on client focus, speed, and flexibility.
Innovative Platform
The platform scales to accommodate large member counts if needed, adapts to the user device, includes native mobile activities, easily handles images and video, and includes a multitude of member engagement, analysis, and reporting tools.
Flexible Service
A fast and flexible alternative to an 'agency', My-Take has been in the category for 14+ years and provides each client a team of insight community research experts regardless of service level. We offer DIY, hybrid, and full service market research support.
Superior Value
We deliver the best overall value in the category. The combination of service culture, process, and platform automation creates incredible return for clients. The My-Take platform is always innovating to provide enhanced capabilities.
Secure & Encrypted
My-Take prioritizes the security of our clients' data and that of members. Elements of the My-Take security approach include: data encryption, company data handling policy, secure member login protocols, admin roles/permissions, and more.
Industry-Recognized Community Platform
Smart Insight Communities
Our proprietary platform empowers you to conduct qualitative and quantitative research, as well as CX and UX studies, all from a single integrated system.
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Qualitative Research: Uncover the "why" behind your data with powerful qualitative research tools in one platform. Run focus groups, interviews, open-ended tasks, and diary studies with ease, from recruitment to analysis.
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Quantitative Research: Turn data into decisions with tools for survey design, large-scale collection, and advanced analysis. Build precise studies, track metrics, and apply methods like cross-tabulation, significance testing, and segmentation in one place.
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UX Studies: See how users interact with your product using tools for testing, observation, and feedback. Identify friction points and improve experiences with real-time insights.
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CX Studies: Get a full view of your customer experience across all touchpoints. Collect feedback, map journeys, and spot pain points or trends to guide improvements and drive growth.
AI-Infused Platform
Optimize Workflows from Start to Finish
At My-Take, our AI tools are designed to enhance your research process, not replace it. We integrate AI to empower researchers, streamlining research tasks from the start of the process all the way through to reporting & analysis.
Innovative New Platform Features
Conversations
Mobile-first chat-based survey activity type with AI member engagement features baked in.
Experiences (UX Testing)
Test your app's or website’s user experience on mobile or desktop.
AI Instant Theming (Open-End Coding)
AI Instant Theming 2.0 effortlessly generates thematic summaries of open-ended questions, highlighting key themes, frequencies, and customer verbatims, all in one convenient space.
Trusted by Fortune 500 Organizations
We work with some of the most successful companies, including several of the Fortune 500.
Flexible Service that Adapts to Your Needs
At My-Take, we provide a dedicated team of insight community research experts, no matter the service level you choose. Whether you're opting for DIY, hybrid, or full-service support, you’ll have a team that understands your unique needs and is committed to helping you achieve your research goals.
And if your needs change over time, it’s easy to switch between service levels, ensuring you always have the right support at every stage of your research journey.
Frequently Asked Questions
Have a question not listed below? Contact Us Here
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What are My-Take insight communities?
An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment to participate in a company’s or brand’s research-related activities on an ongoing basis. The purpose of the insight community is to secure actionable insights from customer feedback in order to drive business decisions.
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How do I choose an insight community provider?
Assuming your goal for the community is to secure actionable insights for better and faster decision making within the organization, there are four main criteria that we recommend assessing: platform capability, research team capability, service approach, and overall value.
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Should I use traditional research or communities?
Most companies use insight communities because they are cost-effective, efficient, and accessible, and they represent the way that customers often want to interact with companies. However, there are certain types of research projects that do require specialty research tools. An insight community can be a primary market research tool, while other tools could be used for some projects. An insight community is a cost-effective, versatile, and flexible tool that can handle the majority of your research needs, as well as complement other efforts.
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Should my insight community be branded or unbranded?
An insight community will be valuable whether it’s branded or unbranded, and the choice you make is dependent on your needs and objectives. A branded insight community offers useful transparency for testing real campaign ideas and concepts. Unbranded insight communities are an opportunity to get feedback from consumers who aren’t familiar with your products and solutions. To decide what’s right for you, you need to first establish your goals and objectives for the community.
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Are communities available in multiple languages?
The My-Take platform supports 15+ languages.
Explore languages
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Contact Us
Get in touch with our team.
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Fill out the form to contact us or schedule a platform demo.
Contact Info:
Phone Number: (508) 366 8400
Email: sales@my-take.com
2000 W Park Dr #240, Westborough, MA 01581