Insight Communities
The smarter way to integrate customer feedback into daily decision making.
What Are Insight Communities?
Insight communities are private online environments where researchers can get real-time voice of customer (VoC) feedback. Communities are powerful tools that combine all the necessary features that customer-first organizations need to conduct qualitative, quantitative, customer experience (CX), and user experience (UX) research, all from one easy-to-use and integrated platform.
Benefits of Insight Community Research
Instantaneous Feedback
Insight communities offer immediate feedback through continuous access to members. Whether you are in the midst of the product development cycle or are getting ready to launch a marketing campaign, insight communities offer direct VoC when you need it.
Depth of CX Insight
Insight communities are a perfect tool for organizations and brands looking to improve their customer experience (CX). Communities provide a vast set of tools to allow researchers to dig deeper into the “why” behind customer insights with reporting capabilities.
Cost Effective
Insight communities offer a big advantage in average cost per study over traditional methods. Traditional research just does not have the capability or capacity to offer the same experience that insight communities do.
All-In-One Platform
Using an insight community platform for research allows stakeholders to collaborate on projects and access all relevant research tools in one integrated suite. It also makes researching and sharing data quicker, easier, and more efficient.
Qual + Quant Capability
Insight communities provide a platform for deep dive market research. They allow researchers to conduct qualitative and quantitative research in real-time through a variety of activities, with the ability to break down data and share insights easily.
Ideation & Co-Creation
Co-creating in insight communities helps brands understand what their customers want and need, and how they view the product. It helps craft solutions that are customer-first; this can be beneficial when creating new concepts and understanding pain points.
Tools and Use Cases
Concept and New Product Service Evaluation
Build customer-first products and services through co-creation with insight communities. Explore and test concepts to see which customers like the best through surveys and polls. Utilize home-use testing to measure CX and get your product market-ready.
Marketing Initiatives
Use insight communities to analyze campaign positioning and messaging through heatmap, hotspot, and highlighting tools. Dial-testing and video focus groups can be used to analyze advertisements and refine messaging. Insight communities can also be used to evaluate websites, applications, and promotions.
Industries
Here are some of the industries currently using insight communities for customer research.
Healthcare
Access a steady stream of patient knowledge that continuously flows, informs stakeholder decisions, and helps create a patient-friendly experience with insight communities.
Retail
Customers are spending money in more channels, touchpoints, and with more brands than ever before. Insight communities can help retailers understand these changes and adjust strategies.
Entertainment
Today, customers have a wider variety of content choices than ever before. As a result, the future of media is in the hands of the audience. Insight communities allow creators to test ads and content.
CPG/Consumer Durables
By providing the right mix of customer insight to guide product development, test concepts, and in-home-use test products. Insight communities help CPG companies stay ahead.
Insurance
The insurance industry is undergoing extensive change, as technology allows for customers to be more active in their coverage. Insight communities can inform and engage these customers.
Telecommunications
The telecommunications industry is more than just a service provider. It provides customers with the latest technology advancements. Insight communities offer ways to test both user and customer experience.
B2B
Research is the backbone of B2B companies. Business-to-business companies rely on robust customer research. Conduct competitor analysis, generate ideas and understand trends with insight communities.
Financial
Financial customers expect a seamless digital experience through every stage of the customer journey. Utilize video focus groups and user testing within insight communities to optimize their experinces.
Technology
The best technology companies integrate innovation into their daily practices. Insight communities can be used to know what’s next in an ever-advancing market and industry.